I have seen so many YouTube videos on this lipstick and how it's a dupe for MAC's Candy YumYum. I'm not sure if it is, but baby I am in LOVE. I really just started getting into lipsticks and i have plenty of Wet and Wild and a few MACs. I have never purchased NYX lipstick, but I do have their lip glosses and eye shadows. I love NYX products and decided to go ahead and get some lipsticks. Shocking Pink is very PINK! It's a matte lipstick so it's not shiny. Most matte lipsticks are drying, so make sure you moisturize your lips first before putting on any matte lipsticks. I lined my lips in Vino by MAC and this is the outcome. LOVES IT!